SPONSORTRUTH

You will get the call.

Not if. When.There was a $100,000 sponsorship contract sitting in a desk drawer. No one had read it. Nobody had ever proven ROI. No fulfillment.I was there when the phone rang.The sponsor didn't say they couldn't pay. They said they didn't see value.$100,000 crater. Budget scramble.Maybe your hole is $100,000. Maybe it's $5,000. The call comes either way. And it hurts. The reason is always the same. You had no proof.That hole is the difference between being a donation and being a utility.Donations get cut. Utilities get paid.You need proof before the call. Not after.

CFOs don’t cut things that make money. They cut things that feel like expenses. If your sponsorship is measured in banners and mentions, it’s an expense. If it’s measured in registered shoppers and attributed sales, it’s a sales channel.
— Chris Baylis, Author The Sponsorship Bible

SponsorTruth is an independent forensic auditing firm. This quote is for educational reference. The Sponsorship Collective does not endorse or sponsor the services of SponsorTruth.

Traditional

SponsorTruth Ledger

Impressions delivered
Tickets distributed
Banners placed
Gate passes scanned
Logos everywhere
Social media mentions
Attendance estimates

Verified shoppers counted
Revenue per shopper added
Transaction data captured
Avg transaction value
ROI / dollar derived
UP HUNTER applied
People movement delivered

One column is a favor. The other is a sales channel.

The Choice

Crumbs from a complimentary pizza on the left. Stack of money on the right.Every sponsorship ends up in one of two columns.Traditional fulfillment: Impressions. Tickets. Banners. Mentions. The sponsor nods politely. The CFO or owner asks what the business return was. You say "brand awareness." The CFO closes the budget.The ledger. Verified shoppers. Attributable revenue. ROI per dollar. CFO sees sales channel. The contract renews.Traditional fulfillment leaves you at risk. The ledger is a utility.Utilities get paid.

Solution

The SponsorTruth Forensic Audit applies the UP HUNTER process to your event data. It converts raw attendance and transaction data into a per-sponsor ledger that shows what each sponsor received in verified in-store traffic.

Ledger proof

  • Verified Shoppers: Traffic tied to store.

  • Attributed Revenue: Sales from event window.

  • Per‑Sponsor Ledger: Revenue per entity.

  • ROI: Cash per sponsorship dollar.

Each report is a cold spreadsheet. No adjectives. No branding fluff. Just numbers a CFO can take to the board.

Deliverables

Everything in the above report for 5 individual sponsors.17 day delivery. 14 days post-event audience movement mapping. Three-day data review and custom report build.

Audience insight

  • Unique audience: Total event reach.

  • Market Index: standing within event footprint.

  • Market Benchmark: Performance vs. peers.

  • Traffic Segmentation: High-velocity buyer flow.

You need this to start

  • Five sponsors you need to be audited.

  • Sponsor physical storefronts.

  • A KML footprint map (integrated forensic mapping tool provided on checkout.)

The buying process is simple. Just click the button. No long demos. Nothing new to learn. No extra staffing involved.SponsorTruth audits work best for brick and mortar locations and geographically bound event footprints.

One Last Thing

This is a verified performance ledger. It's evidence to secure the budget. It proves your audience's true impact.To your sponsors.And to your CFO.

There are five customized sponsor audits included with SponsorTruth's UP HUNTER proprietary attribution protocol. These are for the best sponsors. The ones it would hurt to lose.Unused credits: Roll over to next season.The total one-time price is $5,000.